If you are also a retailor, have your ever thought that you will be the formidable opponent of the giant like Amazon and Walmart or at least you desire to compete with them? If our answer is yes, you should build an actually powerful online selling system. So, the core of your marketing strategy should be conversion rate, not just traffic because traffic is just the visible part of the iceberg. There is one thing which is always true that a company selling well will gain high conversion rate. That is the evident truth.
A common mistake of many business owners is putting too much efforts on stimulating traffic amount and almost forgetting conversion rate. If traffic is not converted, what does that high traffic amount mean? After all, rate of conversion or purchasing seems to be the most proper criteria to evaluate whether how well your business works.
To continue with the tips to improve Joomla website performance, in the previous part, I had introduced how to use caching and .htaccess Optimization Rules, in this part, I will show you some other tips and hope you find it useful.
This is also an effective feature to optimize your website performance. When you enable this feature, the web page will be compressed and of course, the compressed page will take less time to load. Here is the way to enable Joomla Compression:
If you want to check the speed of your Joomla website, let’s start with speed test first. It can be said that site speed is one of the most important factors that affect directly a site performance. All your effort put into user-friendly interface, conversion rate optimization, high-quality content, and other things will not make sense if your page takes visitors too much time for loading.
Of course, I do not deny that Joomla is one of the most powerful CMS and the best choice for any business owners who want to have websites easily but it had better improve your site speed continuously. You can increase the speed of your Joomla site by using its inbuilt features and follow the tips I will mention in this article.