If you are also a retailor, have your ever thought that you will be the formidable opponent of the giant like Amazon and Walmart or at least you desire to compete with them? If our answer is yes, you should build an actually powerful online selling system. So, the core of your marketing strategy should be conversion rate, not just traffic because traffic is just the visible part of the iceberg. There is one thing which is always true that a company selling well will gain high conversion rate. That is the evident truth.
A common mistake of many business owners is putting too much efforts on stimulating traffic amount and almost forgetting conversion rate. If traffic is not converted, what does that high traffic amount mean? After all, rate of conversion or purchasing seems to be the most proper criteria to evaluate whether how well your business works.